We. like many started a blog to discuss in a more informal way, some of the observations we noted while reviewing, benchmarking and using websites in the broader financial services industry.
The blog provides a platform for us to express our view and for you, our readers to get a better ‘flavor’ or who we are are and what we do. We have been surprised and quite delighted to find out that our blog readership, often times exceeds our website traffic. Is this to be expected or is this a change in the way people look for information?
Blog content is up to date (or should be ), it is editorial in nature and therefore should inform and advise, we certainly hope we do that. The website, in comparison is much more static, we do not move premises, our mission statement is largely unchanged for the past 7 years, our approach and products have changed but this is slow moving, as it should be, after all you cannot change your product set every week.
The blog allows us to comment and highlight key issues and trends, not least social media, mobile and the trends for consumers to assume greater control over the process of buying products. It allows us to demonstrate our expertise, again we hope it does, and this speaks directly to trust. Our opinions demonstrate what we know and what we think and in a firm of advisers, our value lies entirely in our expertise. So what tell you all of this? Well as part of our blog maturity, it seems wrong to have multiple sites and so we have moved our blog to our own website and as such our experimentation on this ‘outpost’ is at an end. You can reach the blog now at
www.customerrespect.com/blog
We hope you continue to read and digest our thoughts and views as well as consume our products and services.
